Amazon bows to French pressure to push back ‘Black Friday’ sales

Amazon has bowed to government pressure to postpone its “Black Friday” discount shopping sales in France to help local shopkeepers struggling with a nationwide lockdown. To level the playing field, Finance Minister Bruno Le Maire this week called on supermarkets and online retailers to postpone Black Friday, which runs from Nov. 27 to Nov. 29, as shops selling non-essential goods would have to remain closed during lockdown. Competition from Amazon first prompted European retailers to adopt the U.S. tradition of making Black Friday – the day after U.S. Thanksgiving – the kickoff to the holiday shopping season.

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